![]() ![]() ���The logic behind this strategy,��� Sanjay says, ���is that the potential revenue that can be generated from a video is very high when the user engagement is high. ![]() As a result, a series of so called ���spicy��� or ���hot��� pictures are embedded in a slide show and that itself is converted into a video. Sex sells like hot cake online and these days, social media experts have come up with newer ways to monetise content. It���s not a new trend and people have understood that monetising sleazy videos is a high revenue model.���The content walks a fine line where it doesn���t fall foul of pornography laws of video sharing sites. In terms of languages, Hindi tops the list followed by Tamil and Telugu, as far as the video content is concerned. Sanjay Reddy, who heads a social media firm,says, ���Long before people got hooked on to music and movies on the Internet, sleazy videos were in vogue and that trend has continued. So what is making these B-grade films so popular? The answer lies in the way the Internet has evolved. Another film, Vayasu Pilichindhi, starring Ramya Krishna, has over 5 million views. Sample this: A 37-minute film, Tappu is one of the most watched film with a mindboggling 12 million views in just over a year. Sorry Teacher is just the tip of an iceberg and there are quite a few B-grade films which have gone viral and in several cases, the number of views is much higher than that of blockbuster films featuring A-list stars. ![]()
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